Polls
Bradford & Bingley Review
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Bradford & Bingley group is a very well known entity in the UK. The official website is a very professional mix of design and information. The home page of the sits does not boast of much selling power, but, it is very well arranged with highly visible links on the left and three individual panes in the centre that display the latest in the financial markets, making it useful not only to individuals but also to other finance professionals. While Bradford and Bingley is not a bank, it is a financial institution that has savings and mortgage products catering to a variety of individual and business needs. The savings page has details of savings products offered by the group and it has more than 5 products that suit many a people of all ages. This page has all relevant information as required by a visitor and is beautifully tabulated to display required information in a single view. The mortgages page on this website showcases the most important product in its portfolio – “Buy to let”. While Bradford and Bingley is one of the pioneers of such mortgages, it provides a clear understanding of the concept through the guides. It also offers various other conventional mortgages that are detailed in this page via links to sub pages. This page consists of many easily navigable links and is necessary for proper classification of information. The investment page at Bradford and Bingley’s website has relevant information and various links to its specialized investment products. This page is the most aesthetic in the website with very soothing colours and easily navigable links placed very transparently. With the contact information at the bottom in bold, this page is probably the most visited on the website. Bradford and Bingley’s asset products are listed on its loans page. This page is very visitor friendly and gives the visitor a chance to do all his calculation depending on his requirement. The rate display on top is very soothing to the eye. The Bradford and Bingley’s website is all in all a very well organized website with no clutter at all. |
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