Standard Chartered
Authorized and regulated in the UK by the Financial
Services Authority, the Standard Chartered Bank is a pioneer
in banking and financial services across the globe. Incorporated
in England and Wales, the bank’s website is the clear
indication of its pledge and determination to serve its customers
and prospects. The Home page of the website is designed so
as to make its visitors identify with the bank’s services
and features the most exciting offers and services at the
center. An easily navigable menu on the left pane of the Home
page makes surfing through the website even more convenient
and easy.
Subcategorized under Personal Banking, the Savings
page of the website is divided as Saving accounts and Banking
services. The page very comprehensively features the various
types of Savings account along with providing its visitors
with the most useful information that they need for safe and
initiated banking.
The Mortgages page of the website gives a brief
summery of the bank’s mortgage services along with an
interactive portal that is designed to provide the visitors
with more information on mortgage plans and provisions depending
upon their location (that is, country).
The Investments page of the website, precisely
articulates the various options which a regular customer or
a prospect may avail. The page also includes useful information
on investments and related areas and briefs the visitors about
the easy and flexible ways of investing in foreign currencies.
The facts and trivia at the bottom of each page form a good
read and are fun to know. The left pane of the page is home
to the website menu.
Designed in attractive blues and greens against
a white backdrop, the website is extremely eye-catching, with
the photographs in each page particularly helping the visitors
to identify with the bank goals. A very straight-forward website
layout that deserves definite applause.
|