Bradford & Bingley
Bradford & Bingley group is a very well
known entity in the UK. The official website is a very professional
mix of design and information. The home page of the sits does
not boast of much selling power, but, it is very well arranged
with highly visible links on the left and three individual
panes in the centre that display the latest in the financial
markets, making it useful not only to individuals but also
to other finance professionals.
While Bradford and Bingley is not a bank, it
is a financial institution that has savings and mortgage products
catering to a variety of individual and business needs. The
savings page has details of savings products offered by the
group and it has more than 5 products that suit many a people
of all ages. This page has all relevant information as required
by a visitor and is beautifully tabulated to display required
information in a single view.
The mortgages page on this website showcases
the most important product in its portfolio – “Buy
to let”. While Bradford and Bingley is one of the pioneers
of such mortgages, it provides a clear understanding of the
concept through the guides. It also offers various other conventional
mortgages that are detailed in this page via links to sub
pages. This page consists of many easily navigable links and
is necessary for proper classification of information.
The investment page at Bradford and Bingley’s
website has relevant information and various links to its
specialized investment products. This page is the most aesthetic
in the website with very soothing colours and easily navigable
links placed very transparently. With the contact information
at the bottom in bold, this page is probably the most visited
on the website.
Bradford and Bingley’s asset products
are listed on its loans page. This page is very visitor friendly
and gives the visitor a chance to do all his calculation depending
on his requirement. The rate display on top is very soothing
to the eye.
The Bradford and Bingley’s website
is all in all a very well organized website with no clutter
at all.
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